I Design
Digital
Products
That
Pe
ple
Will
Love
Using
crafted at scale for
I Got it All!
things I have been cooking
Recent Projects
Building e-commerce for Bharat @ Meesho | 120M+ users
Increasing number of rated orders by 15pp
In my debut project at Meesho, I revamped the app's post-order feedback flow, immersing myself in research and direct customer interactions—an exhilarating journey! Leveraging streamlined UX design and extensive iterative testing, our solution propelled the rated orders from 20% to 35%, establishing it as one of the highest conversion rates among major e-commerce players.
Improving new user activation by 3%
I am involved in developing various strategies and UX improvements for different activation initiatives at Meesho. One recent success was the implementation of the first-order discount structure. The main challenge we encountered was effectively communicating and assisting new users in realizing the availability of discounts. Solving this challenge led to a 3% increase in new order activations & 0.95% uptake in NMV per install
1+ home page & app navigation
Since 2021, Meesho has been on a rollercoaster ride of growth, opening multiple opportunities at the top of the funnel side of the app. Here, we seized the chance to drive several design-led projects, solving for cross-category adoption and building navigation for our various shopping verticals such as Meesho Mall and Live Commerce, Meesho Trendz etc.
Organiser side apps @ Bookmyshow | 30M+ users
Bookmyshow’s Event Manager App
Whether it's music concerts of Justin Bieber, or the Singapore Grand Prix, which draws hundreds of thousands of fans. Managing events of this scale is challenging. Therefore, we revisited a digital solution to make it easier for the on-ground team, turning it into a piece of cake.
its all about people
Best Part of the Work
thanks for making till here, might as well say howdy
I value honesty, risk appetite, and mission-driven work. If this sounds like a fit, lets connect below!
